Group gathered for Halloween Hustle event.

Racing for Kids: Better2gether RVA’s Halloween Hustle

For kids across the world, trick-or-treating and spooky activities are time-honored traditions on Halloween. But Better2gether RVA’s annual Halloween Hustle on October 28 gives families in the Richmond community another opportunity to dress up, get active, play games and win special prizes while supporting a great cause.

Since 2019, the event has raised money toward Better2gether RVA’s mission of supporting children with complex illnesses and their families. This year, the organization set a fundraising goal of $65,000 by October 28. As of October 10, it had collected $41,000.

Keep reading to learn more about the event, including how to sign up and make the most of all the festive activities.

What to Expect

The Halloween Hustle, which includes a fun run, 5K and other Halloween activities, is located at Performance Food Group (12500 West Creek Parkway).

Leading up to the race, participants can help raise extra funds by setting up individual or team fundraisers. There will be special rewards for the individual and team who raises the most money, the largest team and the team deemed “Most Spirited.”

On your mark, get set, go! On October 28, children 12 and under are invited to participate in the Kids Hocus Pocus Run beginning at 8:30 a.m., while adults can choose between a timed or untimed 5k starting at 9 a.m. Race participants get sunglasses and a T-shirt, and the top male, female and senior finishers will receive an award before the real fun begins…

After working up a sweat, participants can unwind and enjoy Halloween activities at the Call Federal Credit Union Race Festival – complete with a costume contest, games and allergy-safe trick-or-treating.

Don your best costume for a chance to win a prize! The Best Couples Costume, Best Group Costume, Best Kids Costume, Most Creative Costume and Best Overall will be awarded.

Participants running in their costumes

How to Participate

Signing up for the race is easy! Simply visit the website and choose which race you’d like to participate. Timed runners and untimed walkers pay a fee of $40, and virtual participants pay $35. Children participating in the Kids Run pay an entry fee of $25.

Packet pick up and registration is the day before on October 27 from 4-6 p.m. at Fleet Feet Short Pump, and day-of registration starts at 7:30 a.m. on October 28.

Not a big runner? No worries! You can donate here by creating an individual or team campaign. Track your earnings and easily send friends and families a link to donate through the Better2gether RVA site. Check out its fundraising toolkit for tips and tricks on how to run a successful campaign.

About Better2gether RVA

Better2gether RVA is a Richmond-based nonprofit helping children with complex illnesses and their families. It provides families in need with resources to care for sick children, financial support to cover treatments and daily living expenses (e.g., gift cards toward gas stations and grocery stores) and counseling to help family members move through grief and emotional situations.

In addition to resources and connections, one of its primary programs supplies “Better Bags” to families experiencing long hospital stays and organizes fun events so kids and parents alike can connect with others going through similar circumstances.

Learn more about Better2gether RVA and support its mission here.

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