Child in firefighter costume and fake mustache.

Henrico CASA Joins M4K Richmond to Advocate for a Stiff (& HAIRY) Upper Lip

In a twist on the popular “No Shave November” fad, Henrico CASA is launching a month-long fundraiser that limits the “no shaving” to the upper lip.

In partnership with Henrico Firefighters, the Henrico-based nonprofit announced its participation in Mustaches for Kids (M4K) Richmond, a philanthropic campaign that encourages participants to grow mustaches in November, for which they seek fundraising pledges. Last year, Henrico CASA raised $55,000, with almost a quarter of the monies brought in by 26 hairy-lipped Henrico County firefighters.

The funds raised support Henrico CASA’s mission of advocating in court for the best interests of children who have experienced abuse or neglect.

“Service is at the heart of everything we do in the fire service, and the connection between mustaches and firefighters is a fun aspect of our culture,” said Henrico Fire Chief Jackson Baynard. “A fundraiser that combines those two things… is a natural fit.”

This year’s team of mustache growers, which also includes non-fire department, county employees, have been aptly named “Henrico Heroes.” They will be cultivating mustaches of all shapes and sizes, while the clean-shaven among us can join in the fun by making donations in support of their favorite ‘staches.

“Every child deserves a safe home, and our team of mustache growers are stepping up in a creative way to make that a reality,” said Jeannine Panzera, Executive Director of Henrico CASA. “Our county’s children will be better for it.”

Register, donate or just follow along at M4K Richmond’s website.

Through the years, M4K Richmond has enlisted thousands of Growers to collect over $3.7 million for Richmond-based children’s charities, including The Children’s Hospital Foundation, Greater Richmond SCAN, The ASK Childhood Cancer Foundation, Feed More and more.

Since 1994, Henrico CASA has trained and supervised more than 400 volunteer advocates who have intervened in the lives of over 4,000 abused and neglected children in Henrico County. Learn more about its mission here.

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