Crystal Balling 2024 Nonprofit Trends

We never really know what the future holds, but as we’ve been reading up on 2024 predictions and trends, we spotted four that had our curiosities peaked. If you’re a Virginia nonprofit who is in 2024 planning mode, this post is for you.

Here are four 2024 nonprofit trends you should have your eye on.

Artificial Intelligence

What list doesn’t have AI on it?! We see many different ways AI can help nonprofits, including daily content creation for social media and email campaigns, as well as drafting support for grant applications. With the right prompts, you can open up a whole new world of ideas that will help spur creativity and save your team some time.


This marketing trend has been on lists for the last couple of years, but for good reason. There is just SO MUCH out there for people to consume. By personalizing your email, your ad campaign, your appeal, you’re more likely to stand out from the crowd and increase your chances of being seen and heard.

Year-Round Peer-to-Peer Fundraising

Thanks to advances in technology and nonprofit integrations to platforms like Meta, it’s easier than ever for the everyday advocate to support your organization and mission. Utilize your volunteer pools, ask your board and put out social media asks to encourage others to pick your organization for their own personal fundraising efforts.

Strategic Partnerships

Working smarter, not harder through strategic partnerships is a big opportunity for nonprofits. Is there a corporate partnership you can establish that makes your organization the nonprofit of choice for 2024? Could you partner with another nonprofit to organize an event? Remember, a rising tide raises all ships.

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